In 1980, I began a career in photography—a profession that demanded care, attention to detail, and a creative eye. (To give you an idea of how much care was needed: a piece of dust a quarter the thickness of human hair could ruin an otherwise A-grade copy of an astronomical plate.) In my chosen field, applied photography in the service of astronomers, there was also the absolute necessity to consider the end user: to ensure that the finished photograph served their needs.
Gradually, the power of words began to woo me, and I enjoyed crafting written works—whether letters, technical documents, or works of fiction—so they meant just what I wanted them to, and the meaning was crystal clear to the reader. I found writing and photography demanded the same precision.
Even using Twitter, with its 140-character constraint, presents an enjoyable challenge: crafting a complete and well-written thought within that limited space.
Although I have moved on from being an applied photographer, I have not abandoned my cameras, and still delight in finding that special scene that's begging to be recorded. And even in this digital age, I still have a love of film photography, occasionally loading some into a pinhole camera—one with a very precisely-crafted pinhole ...
Nor have I abandoned astronomy; one of my greatest pleasures is standing by a telescope explaining the marvels of the Universe, translating complex topics into everyday language.
In a varied career path that has included photography, astronomy, mortgage broking, inventing, small business and public speaking, I've created an equally-varied collection of written works:
Good writing, for me, is less a matter of the subject or genre, more the need for clarity and readability; it should say all that needs to be said, and nothing that doesn't—and it should say it without ambiguity.
It should also build desire: the desire to read the piece and absorb the message, and in a sales letter or email, the desire to take the next step and find out more about the subject—and commit to that purchase.
Take a look at my samples, and get in touch. I'd like to make your sales message SING.